 Scott Michael Zimmerman helps companies make more sales with less effort. By mastering Platinum Rule psychology and leveraging proprietary communications technology, Scott’s clients enjoy measurable advantages over their competition. In 1991, Scott started a full-service marketing/ communications firm: Zimmer Graphics, Incorporated. Since that time, he has studied graphic design, branding, positioning, psychology (as related to influence) business-to-business selling and one-to-one marketing. In 2001, Scott unveiled the world’s first web-based contact management system (called “Cyrano”) that could automatically deliver customized messages to prospects and clients on behalf of salespeople and rainmakers. One-to-one marketing immediately jumped from theory to reality when The Cyrano Marketing System was revealed. Zimmerman changed the name of his company to The Cyrano Group. In 2003, Zimmerman began searching for eways to match marketing messages to recipients’ personality types. His research led him to Dr. Tony Alessandra (one of America’s foremost experts in applied human behavior). In 2005, they formalized their relationship by becoming partners in Platinum Rule Group LLC. During the same year, they co-authored “The Platinum Rule for Sales Mastery” was released in 2006 (co-authored with Ron Finklestein). In 2007, “The Platinum Rule for Trade Show Mastery” (co-authored with Steve Underation) became an Amazon.com best seller. For more information on Scott Michael Zimmerman, visit his website at www.platinumrulegroup.com << Back to iLearningGlobal Faculty |
